When we began working with HANX, we identified that this was a neglected market in need of stark modernisation. As a condom brand for women, made by women - we got to work in creating a better, more inclusive brand proposition that everyone could enjoy.

Using the foundations of the existing HANX brand, we created a world it could grow in and developed a community-centric strategy for the way forward. This meant the development of a distinct tone of voice and visual style that spoke to our audience. And a high functioning e-commerce site that not only sold product, but was a platform for the expertise and community spirit that is integral to the brand’s broader mission.