Grown not made

Nearly two-thirds of our nation still fail to eat five portions of fruit and veg a day. Most worryingly, the majority of this group are younger people who simply don’t have the time or the will to eat their greens.

We are equity partners with Moju, creating and launching the brand that’s on a mission to take cold-pressed juice to the young, mainstream market. No week-long detoxes or fad diets needed. Just simple, effective everyday nutrition. Developing the strategy around heroing plants. This is a brand that doesn’t take itself too seriously, yet has found its way on to the shelves of Whole Foods, Waitrose and Sainsbury’s since launch.